Ayça Göker and Aycan Tüylüoğlu wanted from us to create an identity for their space "Sim" which serves as a cafe, restaurant, store for design products, art books and jewellery.

By considering the meaning of "Sim" in Islamic Sufism (tear, being in liquid form, flowing) we begin with creating the logo. We wanted the logo to reflect the concept and be as organic as possible. For the rest of the items, we wanted the identity to be simple and clean. Thus, we avoid using too much graphic elements, rather we preferred to make it distinctive by using specific materials in various applications.