“Yenilik Sensin” is a Fashion Design Contest created by a Turkish Clothing Brand LCWaikiki. The theme of 2013 was ‘Detayda Moda’ which means. “Detail in Fashion”. With this contest, LCWaikiki aims to attract the young creatives, welcome them in fashion grounds and provide the talented ones with job opportunities.

They wanted from us to create an identity for the first of the series of contests which planned to be carried on annually. We decided to use fashion icons as the core graphic element of the identity. Icons combined with our color palette and each item produced in various versions.